Disclosures&DisclaimerThisreportmustbereadwiththedisclosuresandtheanalystcertificationsintheDisclosureappendix,andwiththeDisclaimer,whichformspartofit.Issuerofreport:TheHongkongandShanghaiBankingCo...
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CoronavirusAdAdjacencyMarch2020AMARKETERSTUDY2CoronavirusAdAdjacencyStudyobjectivesanddesignIASrananonlinesurveytodeterminemarketerperceptionsconcerningcoronaviruscontent.Morespecifically,thisstudy...
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1CreatingConsumerInsightTHESMARTRESEARchER’SGUIDE2TableofContentsIntroduction03Whatdoweknowabouttoday’sconsumers?Whatdoesthistellus?chapter1:ThechangingRoleofInsight05Thedata-drivenpresentResearc...
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